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Condos at Mercer Point - Savannah, GA
Located just minutes from the heart of Savannah’s Historic District, and offering amenities like a 6,500 square foot clubhouse, lighted tennis courts, a fitness center and a resort-style swimming pool with cabana, the community was perfect for homebuyers looking for a vacation property on the Georgia coast.
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Builder Closeout - Las Vegas, Nevada
The extensive advertising campaign that blanketed North Las Vegas drove over 200 people to this online auction. Last Call® bidding continued for 14 days and then hour-to-hour until all bids were in and the auction closed. The thrilled homeowners have already taken possession of their new homes.
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The Abbott South End - Charlotte, North Carolina
Interest was high when these novel "live and work" condos hit the online auction block. Located in Charlotte, NC and tucked away in the heart of the city's historic district, the Abbot South End was an ideal community to be auctioned. Nearly 6,000 clicks hit the campaign's site, with 115 registered to participate in bidding. With media coverage in The Charlotte Observer and targeted advertising throughout North Carolina and the wider U.S. market, this campaign proved that buyer interest could be found, even in the midst of a growing economic crisis.
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The Refuge at Lake Havasu, AZ
In trying economic times, ready-to-build lots are a difficult product to pitch. Yet this is exactly what FRE did with these properties. The 18 home sites, set within an exclusive, gated community anchored by the premier Arnold Palmer Signature Golf Course, offered the opportunity to own a prime piece of "The River". Advertising in newspapers throughout North America, and maintaining a strong internet advertising presence, LFC to captured the attention of buyers in the United States and Canada. Interest was so great that the auction didn't end until 14 days of Last Call® had passed.
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Deer Creek at Whitefish, Montana
The simple online auction format attracted hundreds of bidders from over 20 states across the nation as well as international bidders from over 4 regions of Canada. Everyone was able to come together in the comfort of their own home to bid on 14 charming condos in the resort town of Whitefish, filled with picturesque views of the towering mountains, pristine lakes, and an abundance of outdoor activities.
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Amelia RiverWalk - Fernandina Beach, FL
Despite the challenging market, the online auction was a complete success. Nearly 60 bids were placed on the eight homes throughout the auction campaign. The bidders ranged from Florida locals to prospects from as far as Canada, Texas, New York, Minnesota and California. After more than fifteen days of competitive Last Call® bidding, the auction ended with all eight homes sold!
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Desert Oasis 4 - Bullhead City, AZ
The fourth and final auction event conducted for Nationwide Homes, Inc. proved, yet again, to be a complete success! The LFC auction-marketing team produced a diverse and unique advertising campaign that brought over 200 registrants to the website and close to 15,000 clicks to the auction event.
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Marquee Michigan Avenue Parking Spaces
This unique event showcased the creative ways auctions can be used. Here, the auction process was utilized to distribute parking spaces to the highest bidding residents of the Marquee Michigan Avenue development in Chicago. The auction featured 240 spaces available ONLY to residents, and commanded an intense bidding war, with residents clamoring to claim the best parking spaces on offer. In a city where parking comes at a premium, the online auction proved the best -and most fair- way to dole out such a hot commodity.
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Desert Oasis - Laughlin Ranch 3-Bullhead City, AZ
The Freedom Realty Exchange auction campaign for Nationwide Homes, Inc. delivers a third successful auction for this inventory of homes. With two previously sold-out campaigns under their belts for this Arizona builder, the LFC Auction-Marketing team produced another spectacular event with over 12,000 clicks to the website and over 220 registrants! Bidders competed throughout the campaign and at the end of the auction, all 12 homes were sold!
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Wine and Roses-Paso Robles & Wasco, CA
Known as the "Wine and Roses" event, this auction of 14 single family homes in Wasco, California, and new homes and home sites in Paso Robles, California received unbelievable attention with nearly 5,000 hits to the event page and 300 registrants. In a competitive bidding war, 40 bidders pushed the auction into two weeks of Last Call®, a testament to the excitement generated through LFC's marketing campaign, which placed targeted ads in newspapers throughout California.
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