This unique event showcased the creative ways auctions can be used. Here, the auction process was utilized to distribute parking spaces to the highest bidding residents of the Marquee Michigan Avenue development in Chicago. The auction featured 240 spaces available ONLY to residents, and commanded an intense bidding war, with residents clamoring to claim the best parking spaces on offer. In a city where parking comes at a premium, the online auction proved the best -and most fair- way to dole out such a hot commodity.